I’ve finally figured out the perfect Pinterest strategy—it requires a very minimal amount of time and it keeps my monthly views at a million+, with a constant upward trajectory.
Before I figured out this simple strategy, I spent a lot of time stuck in a Pinterest strategy that required almost an hour of work a DAY and didn’t produce anywhere near the results I’m getting now.
I started working on building my Pinterest engagement in October 2018, knowing I would be launching my blog at the start of 2019.
As you can see from the above screenshots, a huge increase in engagement happened in January 2019, thanks to discovering my new strategy.
From October-December, I was able to maintain pretty high monthly views (around 400,000/month) but I was spending hours a DAY on the platform. Now, I have a steady 1 million+ views with literally just an hour a week that I devote to the platform.
If you’re reading this post, chances are you found it on Pinterest. Pinterest serves as a great marketing tool. I’ve heard bloggers, creative entrepreneurs, authors, coaches, and many, many other people say the majority of their traffic comes from Pinterest. But enough on the Pinterest sale. If you didn’t believe in the power of Pinterest, you wouldn’t be reading this right now.
My secret? There are two: Tailwind and Group Boards.
I’m going to share my 1 hour a week strategy for 1 million+ views, but first I want to make sure your Pinterest account is primed and ready.
P.S.—Come hang out with me on Pinterest here!
*This post contains affiliate links. That just means I’ll receive a small commission from the sale, but it won’t increase the price for you at all!
The Basic Building Blocks of an Effective Pinterest Page:
1. Create 15-20 personal boards.
A personal board is a board you created and only you are pinning to:
2. Make about half of your personal boards very specific to your niche.
For instance, my niche is writing mindset, productivity for writers, and books. Some of my “On Topic” specific niche boards are:
- Positive Writer’s Mindset
- Book Club
- Work Smarter—Productivity for Writers
3. Make the other 5-10 boards topics that are outside of your niche, but things your ideal audience is interested in.
For instance, some of my “Off Topic” boards are:
- New York, I Love You—I pin a lot of New York pins because a lot of my writing is set in New York
- Fashion Inspiration (great outfit ideas)—I pin a lot of fashion inspiration because a lot of my stories involve fashionable characters and settings
- A Healthy Writer is a Happy Writer—I pin a lot of healthy eating and living topics because I discuss healthy mindset on the blog and that’s tied very closely to healthy living.
4. Remove any boards that you have that don’t relate to your niche or wouldn’t appeal to your idea audience.
You can either Delete, Archive, or change the board to Secret. You need to make sure there is a cohesiveness to your Pinterest page. If someone stumbles across your page, they should be able to tell what you’re all about in just a few seconds. Irrelevant boards make your theme confusing and messy.
5. Link your website and update your name and bio.
Keep your bio and title to the point. What are you? What do you do? Writer? Author? Blogger? Mindset Coach? Whatever your title is, put that in your bio and your main name.
Quick tip: You can add far more characters to your name on the Pinterest app compared to the site.
6. Pin about 200 good pins to each board.
What is a good pin?
- Something that caught your eye organically as you were scrolling through your Pinterest main feed.
- Something that is on topic to your board.
- Something that has good graphics and is easy to read.
- Something that links to the post it says it leads to!
- Vertical pin.
8. Don’t pin just to pin. There are plenty of quality pins on Pinterest.
If a pin doesn’t speak to you, don’t pin it.
If a pin is ugly, has typos, isn’t vertical, or has other flaws, skip it.
Be picky. Pinterest will give you more of what you show interest in. If you’re showing interest in low quality pins, it will give you more. Scrutinize and be strict about what you’re letting on your page.
9. Join as many group boards as possible.
There is no set number you should join—but the more the better as long as they make sense for your niche and brand.
Make sure most are “On Topic” but there can be some that are more broad.
For instance, I’m in one called “Novel Ladies Write” which is obviously for women who write. I’m in another called Jesus Loving Creatives. This one is open to all creative types. I’ve seen success in both of these.
10. Create a secret board called “To Be Pinned”.
As you scroll through Pinterest (whether just for fun or during a scheduled work session) save any pin that catches your eye. This secret board is a big part of our strategy, which we’ll go over in the next section:
11. Get a Tailwind account.
Full Intro to Tailwind post coming soon!
Tailwind is a third party platform that syncs with your Pinterest account and allows you to schedule Pins to be automatically posted throughout the week/ month. It’s a minimal monthly payment (about $15 a month that’s worth every penny.) You’ll see some screenshots below of my Tailwind account which shows how much use I get out of it!
To sign up with Tailwind through my affiliate program, click here! This just means that I’ll get a small commission if you sign up, but it doesn’t increase the price for you!
Pinterest likes consistent use—meaning consistent Pinning and Repinning each day—but who has time for that? No one!
Tailwind makes it easy to plan out your Pins so Pinterest thinks you are pinning all day every day. If it wasn’t for Tailwind, I’d be spending hours and hours a day on Pinterest for the same efforts I’m getting now.
12. Start scheduling about 20 pins a day through Tailwind.
We’ll go over all the details and how-tos below, but I pin 20 pins every single day. That’s a great daily pin goal that makes the Pinterest algorithm very happy!
13. Know the difference between a Pin and a Repin.
- A Pin: This is a piece of content that you pinned directly from a website. You can install a Pinterest extension or use the Pin promoter tool most sites have installed already:
- A Repin: This is a piece of content that was already Pinned on Pinterest that you then added to your board, either from your main Pinterest feed, another’s board, or a group board:
It’s important to both Pin and Repin.
The Super Simple Strategy that Keeps Me at 1 Million+ Views with Very Little Work
Is it really possible to maintain 1 million+ views on Pinterest to drive quality traffic to your blog, book, or whatever else in just 1 hour a week? Yes! And here’s how:
1. For the first 30 minutes of your Pinterest work session, focus on Pins—specifically Pins from your main feed.
- Go to your secret “To be pinned” board—remember, these are Pins you’ve saved here previously that caught your eye because they fit with your niche/ brand and meet all the criteria of a good Pin.
- Confirm the content on the linked site is what the actual Pin is promoting—This is a vital step—do not skip it! More times than not, you’ll discover the Pin is attached to a broken link, a spam site, content that isn’t even close to what the Pin is advertising, or just plain bad content.
- To get to the linked site, simply click the Pin from your secret board and then click it again to get directly to the linked site:
- Once you’ve verified this is content you want to Pin, click the Tailwind icon in your extension bar:
- Click the image you want to Pin. Make sure this is the same Pin cover that you originally clicked into. Also take a look at the image size at the bottom of the image. Sometimes there are multiple images of the same Pin cover, but different sizes. You want to select the biggest one (and make sure it’s vertical!).
- Once you’ve clicked the correct image, you’ll see a blue outline around it. In the bottom right corner, you’ll see “X Image Selected”. Click the blue Go Schedule button:
- Next, select all the relevant boards, both personal and group. The more, the better—just make sure it makes sense to Pin that Pin to the board. Pinterest does not like when you Pin irrelevant content!
- Make sure the description is powerful—meaning it explains what the Pin is about and uses keywords people would actually search for in order to find this information.
- Once you’ve selected the boards and added or read over the description, click Schedule Now:
- When your Pins have been successfully scheduled, you’ll see the message “Great! Your Pins have been saved!”
- Repeat these steps for the remainder of the 30 minutes:
- Click into another saved “To Be Pinned” Pin on your Secret board.
- Verify the content is correct and accurate.
- Use the Tailwind extension to select the correct image and schedule it to all relevant personal and group boards.
- Make sure to delete the Pins from your Secret “To Be Pinned” board once you’ve scheduled them so you don’t accidentally double-Pin it. A quick way to do that is to click Organize when in the main page of your secret board:
- Then, select all the Pins you’ve already scheduled. You’ll see some action buttons appear in the top right corner. Click Delete:
2. For the second 30 minutes of your Pinterest work session, focus on Repins—specifically ones from your group boards.
This part of the process is magic because you are doing two major things at once:
–You’re filling your own boards with great, relevant content.
–You’re promoting your fellow group board members’ content and giving it the potential to go viral—which is the whole point of group boards! A group board only works if the board members are Repinning the board’s content. This strategy is a win-win for everyone!
- Pick a group board. I like to work from 2-3 group boards during each session and rotate to different boards every week.
- From the group board, choose a good looking pin—one that matches your overall Pinterest aesthetic, has nice and clear graphics and text, and is just a good quality cover:
- Click through the pin to the linked site:
- Once you’re on the linked site, make sure the content is Pinnable:
- It’s the actual post the Pin advertises.
- The content in the post is valuable and high-quality.
- The content is in line with your brand.
- For instance, if you blog about healthy eating, you probably don’t want to Pin something called “50 dessert recipes for breakfast!”
- Sometimes I come across a Pin cover where the topic sounds really amazing, but then the actual blog post is weak. I don’t Repin content I’m not 100% impressed with. Be picky. Everything you Pin represents you.
- Once you’ve verified the Pin and the content matches your criteria, go back to the group board. Don’t Pin directly from the site for this step.
- You should still have your selected Pin open in Pinterest, but if not, get it back up.
- You’ll see a Tailwind icon on the right side of the Pin page. Click that:
- You’ll be taken to the same Tailwind scheduler as before. Just like in the previous section, enter all relevant boards, both personal and group.
- Verify the description makes sense, explains the Pin well, and is full of keywords someone would search in order to find this post.
- Then, click Schedule Now:
- Repeat these steps for the duration of your session.
- Click into another quality pin from one of your group boards.
- Verify the content is correct and accurate.
- Go back to the pin on Pinterest. Use the Tailwind icon on the pin to schedule it to all relevant personal and group boards.
3. For your own content from your site
It’s important to pin content from your own site as well. If you have fresh blog posts, new content, or content you haven’t pinned for awhile, use the steps outlined in Step 1 to schedule your own content to relevant personal and group boards.
4. The must-do step at the end of every work session—Shuffle the pins!
Since we’re pinning the same Pin to multiple boards, it’s really important to shuffle the pins so they don’t get pinned one after the other.
- To do this, go to your Tailwind page. You can get there either by going to tailwindapp.com or from the “Great! Your Pins have been saved.” page. We’re going to get there using the latter option.
- From the schedule verification page, click Go to Your Scheduled Pins:
- As you can see, we have the same Pins showing up right after each other. We want to avoid any kind of spammy behavior, so it’s important to make sure your Pins are spread out and you aren’t Pinning the same Pin several times in one day—This method makes sure that won’t happen. When you spend a whole hour doing the steps outlined, you’ll get enough different Pins that you can spread them out without any issues.
- At the top right of your Tailwind Scheduled Pins page (Publisher> Scheduled pins), click Shuffle Queue:
- A window will pop-up asking to verify that you want to shuffle. Click Yes, Shuffle My Queue:
- Scroll through your Scheduled Pins grid and make sure the pins are spread out well. If you see the same Pin scheduled close to itself, click Shuffle Queue again. You can shuffle as many times as you want until you’re satisfied with your queue.
Voila! You’ve successfully scheduled days and days’ worth of Pins, made the Pinterest algorithm happy, and helped your fellow board members get potentially viral content in just 1 hour!
These are my personal results, but Tailwind also publishes the Typical Results of Tailwind Members every year, so you can see exactly what the average growth rate looks like for their members!
What are some of your major questions about Pinterest? Leave them below and I’d love to help!